Biography | Steve Jobs — He Walked the First New York Store Onto Prince Street at Eight in the Morning
· 2002-7
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Biography | Steve Jobs — He Walked the First New York Store Onto Prince Street at Eight in the Morning
kevin
On 18 July 2002 Steve Jobs was on Prince Street when Apple opened its first New York store.
Doors opened at 8 a.m., a day after Macworld at the Javits Center.
The address is 103 Prince Street, at Greene, in a 1920s Thomas Lamb building that had been a post office.
It was the company's 32nd store and, at about 18,000 square feet on two floors, its largest yet.
A glass staircase rose under a skylight to a second-floor theater with red seats.
Jobs had walked the press through the empty rooms the night before.
On opening morning he stood with the line and posed for pictures.
Lower Manhattan was slow to wake.
By midday the store filled.
Apple later said 100,000 people came through in the first month.
The SoHo store invented the urban flagship that Fifth Avenue would enlarge four years later.
The building was renovated in 2011–12 and again in 2020.
The corner is the same.
A visitor still walks into a former post office and up a glass stair.
Cover: the Prince Street facade after the 2011–12 renovation.
The second photograph is an eMac on the floor in 2002, the opening year.
Photos: Eden, Janine and Jim, CC BY 2.0; Gregg Richards, CC BY 2.0, via Wikimedia Commons.
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