Biography | Tim Cook — He Put a Taller Phone and a New Plug on This Stage
· 2012-9
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Biography | Tim Cook — He Put a Taller Phone and a New Plug on This Stage
kevin
On 12 September 2012 Tim Cook opened an Apple special event in the theater at the Yerba Buena Center for the Arts.
Steve Jobs had sat on a couch here to price the iPad.
Cook's product was a taller phone.
iPhone 5 was 7.6 millimetres thick and 112 grams, with a 4-inch Retina display in 16:9 instead of the 3.5-inch screen of every earlier iPhone.
The chip was an A6.
The SIM was a nano-SIM.
The old 30-pin dock connector was gone.
In its place was Lightning: eight pins, reversible, 80 percent smaller.
Apple sold a $29 adapter for the drawers full of 30-pin docks that would no longer fit.
The headphone jack moved to the bottom edge.
Colors were black and white.
Contract prices stayed at $199, $299 and $399 for 16, 32 and 64 GB.
Pre-orders opened on 14 September.
Stores in nine countries sold it on 21 September.
The same morning refreshed the iPod touch and iPod nano and previewed iOS 6 and a rebuilt iTunes.
Dave Grohl of the Foo Fighters was in the hall.
The theater at 700 Howard Street, opened in 1993, is now billed as the Blue Shield of California Theater at YBCA.
Apple used it for launches until it built a theater of its own.
A visitor can still walk into the lobby on a dance night.
Cover: the theater entrance.
Photo: BrokenSphere, CC BY-SA 3.0, via Wikimedia Commons.
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