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Retail History | Target — Store T-1 at 1515 County Road B West
· 1962-5
Personal memoryBy kevin · · Report an issue
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Retail History | Target — Store T-1 at 1515 County Road B West
kevin
5/1/1962
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People treat Target as a Minneapolis tower and a red bullseye that arrived already national.
The first store opened here, at 1515 County Road B West in Roseville, Minnesota, on 1 May 1962.
The Dayton Company, a Minneapolis department-store house founded by George Draper Dayton in 1902, used this lot for a discount format it named Target. Publicity director Stewart K. Widdess chose the name after testing more than two hundred options. The mark was meant to hit value without dropping the department-store floor.
The first building held about 135,000 square feet and more than seventy-five departments. Dayton's president Douglas J. Dayton had described the mix a year earlier as fashion-world goods at discount-world prices, with a supermarket inside the same box.
Opening week sales were reported above 100,000 dollars in 1962 currency. Three more Minnesota stores followed the same year, in Crystal, Duluth, and St. Louis Park. Denver was the first market outside the state, in 1966.
By 1975 Target was Dayton-Hudson's largest revenue line. Annual sales crossed 1 billion dollars in 1979 currency four years later. The parent took the Target Corporation name in 2000.
The 1962 box was demolished in 2005 and replaced on the same address by a SuperTarget that still carries the T-1 designation, now store 2101. A plaque on the rebuilt site records the first opening.
1962 was also the year Kmart and Walmart opened their first stores. Target's difference was the Dayton floor: discount prices without a stripped-out hall.
The campus on Nicollet Mall is later headquarters. The first bullseye stood in a Roseville parking lot on County Road B.
Photo: Bobak Ha'Eri, CC BY-SA 3.0, via Wikimedia Commons
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