Planning For Marketing Just Prior To The Pandemic

This was a challenging situation due to the uncertainty about the world in early March 2020. The world had not yet done its shutdown due to the pandemic, and information was inaccurate which led to significant amounts of fear. 

The local pre-owned auto dealership had just opened in the prior weeks, so we had to map out game plans for marketing across many scenarios. Nobody knew what was going to happen and how it would affect demand for higher-end luxury cars and SUVs in the local market. Ultimately we had to focus on the offer to ship cars nationwide in order to have a game plan which gave the new dealership a degree of flexibility to help earn exposure and - ideally - more sales. 

We also focused on press releases about the new location since there was confusion due to previous customers wondering why the dealership wasn't in the original location anymore.