Helping Law Firm Brainstorm Marketing Ideas
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Helping Law Firm Brainstorm Marketing Ideas
bullpen
Met with new team members of the Law Office Of Judge Vic Cunningham to discuss marketing ideas. In addition to SEO, the decision was made to run multi-lingual ads to corresponding landing pages.
Additionally, for those needing defense attorneys on white collar crime or Federal crimes, the team would publish tips and news about those charges on LinkedIn's Pulse (articles) network. The firm is still determining the budget for Facebook ads and also how to provide valuable/beneficial content on Twitter (now X.com).
It was a productive meeting and filtered through several topics in terms of pros/cons, return on investment of time or budget, and filtering to the preferred & pre-qualified clients.
Still need to create a more in-depth client profile/avatar for each practice area, but we have to be careful about mining (via AI) previous client demographics/psychographics -- so it may be more of a patchwork process to narrow down to an ideal client profile for each preferred practice area the firm wants.
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