Determining Ways To Get More From A Mixed Reality Project

This was an intense discussion on how to get more out of a recent project, in a good way! There are ideas which went on the whiteboard and then bounced around and challenged based on topics like technological capabilities, budgetary constraints, expanding the audiences who are willing to adopt new technologies (such as mixed reality), limitations of needed additional hardware/peripherals - such as the headsets seen in the image from the project's unveiling, and more. 

Some of the ways to filter for future clients off this case study include:

• Other properties like the case study just in other areas of the country. This can help to lessen hard costs and allows the company to scale by repurposing existing work at the same price or possibly even lower price, thereby making the MR design studio more competitive & attractive to such clients
• Modifying this to companies which already have the headset technology, focusing their outreach and social media messages (featuring this project) to those already open to the new technology & hardware
• Selling the technology to large & growing cities which then would use the technology to interact with the vision for the city's growth. This could include mixed-use development, new entertainment venues such as stadium & arena properties, and more
• How to position the results from this case study in a press release, such as engagement rates on the first day vs. subsequent days
• Ways to show improved conversion rates - from engagement all the ways to sales or even things like brand awareness retention metrics - by using this technology versus other options
• Any chance to embed new revenue models in this technology
• How to delineate when a client needs this technology, such as using VR for a 360/panoramic experience, versus less immersive tech on the same location such as using augmented reality

In all it was an in-depth and intense discussion; but it led to some breakthroughs as to how the company will use the results from this first mixed reality project in the future.