Trejo's Donuts: A Sweet Slice of LA Flavor and Hollywood Grit

Trejo's Donuts: A Sweet Slice of LA Flavor and Hollywood Grit

Trejo’s Donuts is a colorful, community-centered donut shop founded by iconic actor and Los Angeles native Danny Trejo. Located on the corner of Santa Monica Blvd and Highland Ave in Hollywood, the shop opened its doors in 2017 as an extension of Trejo’s growing food empire, which includes Trejo’s Tacos and Trejo’s Coffee & Donuts. With a menu that blends bold flavors, unique designs, and a nod to LA’s diverse culture, Trejo’s Donuts has become both a local favorite and a destination for tourists.

The shop is known for its creative, Instagram-worthy pastries with names like the “Machete” and “Cinnamon Toast Crunche,” reflecting Trejo’s signature tough-yet-playful persona. Vegan options and locally sourced ingredients are a regular part of the offerings, aligning with LA’s health-conscious vibe. The shop’s bright pink exterior and mural of Danny Trejo’s face have helped turn it into a recognizable cultural landmark.

Danny Trejo, who turned his life around after a troubled youth and time in prison, has long used his fame and business ventures to give back to the community. Trejo’s Donuts continues that legacy by employing locals and supporting neighborhood events and causes. The shop represents more than just sweets—it’s about second chances, creative expression, and local pride.

Though the original location closed temporarily in 2023 for renovations and restructuring, the brand has maintained its presence through pop-ups and collaborations. With its unique mix of street culture, pop flair, and authentic LA roots, Trejo’s Donuts continues to leave its mark on the city—one donut at a time.